While Antony handles the business management, chocolatier Emile Robbarechts, who has some 45 years of experience with chocolate, oversees production. In addition to keeping their three shops supplied with chocolate, the company delivers products to 200 Belgian bakeries from its production facility.
"We work with the highest quality fresh products," said Anthony. "We accept no colorings, no added fats - just 100% cocoa butter."
Anthony explains that some companies add other fats to double quantity. And while the European Union declared that you can call a product 'chocolate' even though you add three to five percent of other fats, that is not the Belgian way. "True Belgian chocolate contains only 100% cocoa butter."
In fact, high quality chocolate sends a saturation signal to the brain after only eating a few pieces. You've had enough and your brain knows it. But cheap products don't send that signal and you don't stop eating. So it's actually better for you to eat high-quality chocolate! But who needed an excuse?
Offering the Best of Belgium and Beyond
Italian: Carferrel invented high-quality gianduja, a hazlenut and almond paste.
And they want their customers to be happy too. So they offer a free chocolate sample to each customer. "I'm convinced about the quality of our chocolate, but why should you trust us if you don't know us? So we offer a free sample to each customer to help them decide what to buy."
If you happen to be shopping on a warm day, you'll receive a free cooler bag to keep your chocolate from melting. Wihtout such a bag, your chocolate will melt in 10 minutes on a 35-degree day. The cooler bags keep chocolate for five hours.
A new service Chocopolis offers customers are demonstrations in their flagship shop located next to the Novatel hotel. The 10-minute demonstrations cover the making of pralines and tablets. Future plans include featuring demonstrations by famous chocolatiers.
The Brussels-Belgium-Travel-Guide recommends a visit to Chocopolis. If you're looking to take a variety of European chocolate home, then it offers a wide range of choices, a free sample, and a friendly smile.